Starbucks<\/a>. Today, Starbucks has more than 24,000 retail stores in 70 countries. The brand’s motto is something along the lines of “Building Community Around Coffee.” Starbucks\u00a0has projected itself as a responsible company with a goal to strike a balance between profitability and social conscience with the common thread being coffee. That’s the message Starbucks consistently\u00a0puts out there for the public to see.<\/p>\nWhat do you want people to think about you in terms of a business relationship? Write down about five words that you want to intentionally\u00a0put out there for the world to see. That’s your\u00a0motto. Once you have your short description, all your decisions should be made focused on those words.<\/p>\n
Tip 2: Your Vibe Attracts Your Tribe<\/h3>\n
Now that you’ve locked down your motto, you must decide who your audience is, i.e., who is the tribe you’re trying to attract. Here’s an example. Many Neora Brand Partners are moms looking for an extra and flexible way to earn an income. For a person like this, it would be in their best interest to look for other moms with a similar philosophy as a way to relate. When you share similar interests, you’ll be able to more easily attract like-minded individuals, and more importantly, you’ll be able to speak from a place of authenticity.<\/p>\n
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<\/p>\n
Tip 3: Be Consistent<\/h3>\n
The best brands out there are focused and consistent, e.g., Oprah Winfrey or Disney World. If you want to attract, e.g., millennials, your tone and message should be directed toward young entrepreneurs. The idea is not to exclude people who fall outside of the category, but more so to be consistent in sharing a specific message and story.<\/p>\n
Tip 4: Tell a Story, Not a Sales Pitch<\/h3>\n
In today\u2019s consumer-driven environment, people are hesitant to buy into a sales pitch. After you’ve completed steps one through three,\u00a0create the story you want to tell and focus on how you’re going to tell it. Here’s an analogy to explain better. Your story and your brand\u00a0represent a movie of your life with the\u00a0service or product you offer is the commercial\u00a0during that movie. Allow people to see who you are including your strengths and weaknesses. In between, you insert what you\u2019re selling by solving their problem.<\/p>\n
Tip 5: Connect with Others<\/h3>\n
This step is super important. Nurture the relationships you’ve already established. Engage and interact with existing customers and remember that most sales occur as a result of referrals. Take care of your existing tribe in order to attract a wider audience and bigger leads. Never neglect your tribe; instead, consistently engage and interact with your people.<\/p>\n
I hope you found this month’s topics as fascinating as I have! Now, you’re ready to work on building your own killer brand. Which phrase will you be using as your brand motto? If you have any questions, feel free to submit them below.<\/p>\n
Make it a fabulous day!<\/p>\n","protected":false},"excerpt":{"rendered":"
Amber Olson Rourke is the Co-Founder and Chief Marketing Officer of Neora \u2014 an award-winning skincare and wellness solutions company with headquarters in Addison, Texas. Amber is responsible for Neora\u2019s branding, creative services, communications, public relations, events, digital marketing and social media. Branding Basics Branding is a topic I’m personally very passionate about. I’ve been […]<\/p>\n","protected":false},"author":3,"featured_media":11315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[530],"tags":[],"class_list":["post-11314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-side-gig"],"aioseo_notices":[],"views":4110,"_links":{"self":[{"href":"https:\/\/www.neora.com\/blog\/wp-json\/wp\/v2\/posts\/11314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.neora.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.neora.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.neora.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.neora.com\/blog\/wp-json\/wp\/v2\/comments?post=11314"}],"version-history":[{"count":1,"href":"https:\/\/www.neora.com\/blog\/wp-json\/wp\/v2\/posts\/11314\/revisions"}],"predecessor-version":[{"id":12214,"href":"https:\/\/www.neora.com\/blog\/wp-json\/wp\/v2\/posts\/11314\/revisions\/12214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.neora.com\/blog\/wp-json\/wp\/v2\/media\/11315"}],"wp:attachment":[{"href":"https:\/\/www.neora.com\/blog\/wp-json\/wp\/v2\/media?parent=11314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.neora.com\/blog\/wp-json\/wp\/v2\/categories?post=11314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.neora.com\/blog\/wp-json\/wp\/v2\/tags?post=11314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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Amber Olson Rourke is the Co-Founder and Chief Marketing Officer of Neora \u2014 an award-winning skincare and wellness solutions company with headquarters in Addison, Texas. Amber is responsible for Neora\u2019s branding, creative services, communications, public relations, events, digital marketing and social media.<\/h6>\n